With a BLOG PORTAL (seomoz.org)
Isn’t
that surprising?
Here
are some facts you will find interesting…
He found the
learning process to be frustrating as he didn’t have enough expertise or
knowledge in SEO. So, he made an attempt to share his experiences and showcase
what he was reading and experimenting through his blog articles.
The
fact mentioned above is actually Good news for Amateurs in the field of Digital
marketing.
His expertise in
Digital Marketing came through a continuous learning process. He didn’t have
much idea regarding SEO, Content Marketing, Social media marketing etc. Through
step by step learning, he was able to understand and execute the principles of
Digital Marketing.
Recently, in one of
the interviews, he laid emphasis on the Importance of Social Media Marketing.
Understanding the role of social media helped him
shape his business outlook.
Speakers
help in Amplification of sound.
Like speakers, SEO
techniques and Content Marketing strategies helped him spread positive messages
of his company in the best way possible.
That’s
sound pretty awesome right.
Do
you know what religious preachers and paid search advertisers have in common?
They really want
people to convert.
Just
a small joke to keep you interested.
In
the previous paragraphs we discussed about all the marketing techniques that he
applied in his business. Now, let’s check out some of the values which kept him
ahead of other competitors.
PLEASE
REMEMBER “Values are like fingerprints. Nobody’s
are the same, but you leave ’em all over everything you do”.
Hence,
values to which he gave priority were TAGFEE i.e. Transparency,
Authenticity, Generosity, Fun, Empathy and Exception.
Now,
let’s discuss on topic for which you were eagerly waiting for i.e
· How to get started?
In one of his recent interviews, he said that the
best way to begin is to start your own website – a blog, a small
content-focused site, or even taking on a website for a small business or
organization with whom you have a relationship (your cousin’s ice cream shop,
your friend’s nonprofit, etc.)
·
How can someone in the digital
marketing space stand out in a job application when so many people are applying
for the same jobs?
Three very
noticeable points which cannot be ignored:
1.
(Because “Good
decisions come from experience and experience comes from bad decisions”)
2.
Relevant examples of projects where
your work made a big difference and how you did it (you can explain the latter
part in the in-person interview, but show a project that’s directly related to
the work.)
3.
Recognition from the audience in your
field (ie views, comments and reviews on blog posts, guest articles,
presentations, a popular social media following related to your industry work
etc.)
·
Rand Fishkin’s best Advice for job
seekers and careerists alike?
‘Follow his advice
carefully and don’t get distracted’
He
says if you’re in digital marketing and you’re in a field where talent is in
far shorter supply than demand.
1.
Use that to your advantage and if you’re passionate
about the industry, contribute publicly, build up a repertoire of content on
the web and watch to see what offers come your way as results.
2.
Every person who has done something truly
impressive, that has earned attention, has received multiple solicitations.
There is no better way than this to quickly level their career, is his opinion.
Do
you need any daily updates from Rand Fishkin?
What
Rand Fishkin reads?
What
cutting edge news keeps him ahead against other digital marketers?
I
will come up with the follow-up of this blog very soon with digital marketing
insights from other world famous digital marketers.
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